INNOVATION

“Innovation is the central issue in economic prosperity.”  -Michael Porter

Optimize, Inc. is a continuous improvement consulting firm focused on assisting clients by accelerating their innovation cycle and limiting the associated risks of commercializing new products & services.

Coming up with good ideas is just creativity, but turning those ideas into new revenue or increased profit is innovation.   Like anything else, there needs to be a structured approach with assigned accountability, because after all, innovation without execution is futile.